Strong branding, powerhouse leadership team and gourmet approach have helped Shrek Juice win over customers and franchisees
Juicing is red hot. Juice bars have become a magnet for millions of Americans who are looking for healthier dining choices and who are eager for food that is authentic, local and nutritious. The marketplace is huge. Americans spend $5 billion a year on juicing, according to a 2012 article by Barrons.com, which noted that the industry is growing between 4% and 8% each year.
The demand has encouraged a lot of people to open juicing businesses, particularly on the East and West coasts. So what makes us different, and special?
When John and Vui Hunt started the first Shrek Juice, they created a gathering place for health-minded customers: people who appreciate fresh-made juices and smoothies made with local ingredients, as well as gourmet vegetarian fare such as fresh salads, spring rolls and soups. The business boomed from the start, and the company began opening additional locations and franchises.
They also created a strong brand and a strong business model, built around a passion for helping people live healthier lives. “If you are passionate about what you do, profit usually follows,” John says.
